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How To Create A High Quality Video For Instagram

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Here’s a quick tutorial for you guys on Instagram and it’s about how to create a High Quality video for Instagram. Now this can be used to promote your latest vlog or by showing quick little things that happen on the road which might go viral.

For this I’m using Premiere Pro CC, and I’m sure it’s possible to do it in Final Cut Pro but for basic video editors it might not be possible, to get a quick easy way to get Instagram ready video snippets of your vlogs you can use a website called socialport.tv, just put in your video link, it’ll convert and download for you and email the file to you if you’re on iOS, there’s a free trial for 7 days and after that it’s $4.99 a month.

Now, onto how to do it, first you want to start a New Project, set it up like you normally do, then start a New Sequence, from the menu drop down choose Digital SLR then 1080p, then DSLR 1080p 30.

Now change the editing mode to:

Editing mode: DSLR

Frames per second: 29.97fps

frame size: 640×640 (1:1), you can use 1080p but that imo just increases the file size unnecessarily.

Pixel Aspect Ratio: Square

Fields: No Fields (Progressive)

Display Frame: 30fps No-Drop Frame Timecode

Audio Sample Rate: 44100Hz

Display Format: Audio Samples

Video Previews: 640×640

Now go to your project and import your video, drag the video to your timeline, a warning might pop up asking about clip mismatch but just click keep existing settings.

Then edit and cut as you see fit, now the maximum time for an Instagram video is 1min, now this isn’t really enough time to show a vlog but, you can sell the viewer the reason to go to your channel and watch the vlog, so just because you have 1min to play with you don’t have to use it all, just show the best bits or a teaser of what they can expect. Think of it more like a trailer for your video.

Now, depending on your file size (1080p, 720p etc…) you’ll see that the video is too big, so scale it down in the effects controls > motion. For 1080p however, scale it down to 60%, any less and you get the black bars at the top and bottom (something you might want to do if you want to put your channel name on there or a watermark or anything else you want.

Now it’s time to export your video, go and export your video like normal by hitting cmd + m or file > export > media. For iOS choose the quicktime video format and any preset will do as we’re gonna customise it.

For Android however choose h.264 like normal and any preset again as we’re gonna customise it.

For both iOS and Android make sure your export Audio & Video boxes are ticked then pick a filename and destination.

Now for iOS choose the following:

  • Video Codec: H.264
  • Quality 100
  • Width 640
  • Height 640 (Make sure the little chain link box is unselected)
  • Frame Rate: 29.97
  • Field Order: Progressive
  • Aspect: Square Pixels (1.0)
  • Check the Render at Maximum Depth Box

And for Android:

  • TV Standard: NTSC
  • Frame Width: 640
  • Frame Height: 640
  • Frame Rate: 29.97
  • Field Order: None (Progressive)
  • Pixel Aspect Ratio: Square Pixels
  • Profile: Main
  • Level: 3.1
  • Check the Render at Maximum Depth Box

iOS: Under “Bitrate Settings” check the box and choose the limit the data rate to “5,000 kbps” and check the “Use Maximum Render Quality” box.  Note: I’ve found that 5,000 kbps is a good setting for the size, quality, and length of the videos I upload to Instagram.  If your video has a lot of movement, you may want to increase this.  Experiment with it and find what works best for your videos.

Android: Choose the following Bitrate settings:

  • Bitrate Encoding: VBR, 2 Pass
  • Target Bitrate: 2Mbps
  • Maximum Bitrate: 3Mbps

Experiment with these Mbps settings if your video ends up looking pixelated.  Raise them to 3Mbps target and 5Mbps Maximum.  Check the “Use Maximum Render Quality” box.

Then go to the Audio tab:

iOS:

  • Audio Codec: AAC
  • Sample Rate 44100 Hz
  • Channels: Mono

Android: Keep the same settings as the iOS settings above, but choose a bitrate of 64kbps and give a precedence to bitrate.

Now save the preset so you don’t need to go through that again. Export your video and wait for it to render.

Now, how to get the video from your Mac/PC and to your phone, that’s up to you, for my own part I use Dropbox and just use the app to download the video on my phone. Once you’ve saved it to your phone, go to Instagram, add the new crisp video, description, tags and sit back in the HD DVD 4k Bluray quality hommie.

Peace Out and Happy Creating – 6M

I’m a Manchester based Motovlogger on YouTube, with over a decade of marketing and design experience including SEO, analytics and branding, my mission is to help out fellow YouTubers with their own YouTube channels and to help them grow as much as they can.

Learn more. Do more. Be more.

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