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Learn YouTube SEO – Part 4 – Advanced

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So, the final part, if you haven’t been following this series then you might want to start at the beginning and work your way through:

So, while you’re reading those I’ll put the kettle on…

Done? Good, now this is probably going to be the shortest part as the other parts are easier to do as it’s all on YouTube, however for some Advanced YouTube SEO tactics we’re going to go off YouTube and firstly let’s look at…

Launch Your Own Website

Now, this is easy to get setup in this day and age and it costs very little to do, around $100 and you can get a decent WordPress site set up with plugins etc… I personally get my WordPress themes from Codecanyon.

I like getting the themes from there as you know they’re supported and checked out to make sure they work as well as they should.

I also get my hosting for about from Innohosting, they have UK and US servers and I’ve never had a problem with them in the 8 years I’ve hosted websites with them, they’re great for running small and large websites from just $4.25/mo (US), $5.09/mo (UK), which is pretty damn cheap, check out Innohosting here: Innohosting Website Hosting

So, how can our own website help us? Well for every video we do we can make a related blog post about it, this then has a great chance of appearing in Google’s, not YouTube’s search results. It allows us to be able to target a wider range of topics and really dominate certain search terms, so if we have a playlist or series idea for our channel and it’s something people are searching for on Google, then your individual pages each have a chance to appear in front of a potential visitor.

Also, if we get people watching our videos on our website that counts as an external visitor so we get the added bonus of that from YouTube. I can’t stress how great a website is for improving your chances of views and potential subscribers, the sky really is the limit in what you can rank for and every visitor is a potential new subscriber.

External Websites That Bring SEO Perks To Our Videos

As well as our own website we can piggyback on the popularity of others, now, social media doesn’t really count to help out videos rank higher (sorry), there’s multiple reasons why this is so I’ll leave a blog post here:

Out of all of them though do you think Google Plus has a benefit for SEO? You’d think so as Google owns Google Plus, even though it’s full of spam does it help with SEO? Some people have had mixed results. I still use Google Plus communities and collections to get views but does the content that’s posted on there really help? Well yes, it does, G+ content gets indexed immediately and shows up in search results.

So you can rank for keyword terms you might not have done before and you can drive search traffic to your Google+ profile to your blog and website. So although people think G+ is dead, it really can help as a tool to get more views and potential subscribers.

Content that you post to Google+ is far more likely to show up in search results than other pages, websites, articles, and content posted to other social networks because Google ranks their own social network higher and they crawl it faster. So what’s the catch? Well, you need to have a network using G+ Circles, the more people you have in your circles and the more that have you in their circles, the more likely your posts are to appear.

As well as Google+, websites that have forums or the ability for you to post a link to that isn’t a social media will offer some SEO benefits, for example if you do a review on a product, go to the website you got it from and leave a little teaser with the link to your review (if you’ve affiliated with the website this can be a great way to piggyback on their search rankings).

Collaborating With Other Creators For SEO Benefits

This is one of the best ways for you to help the SEO of your videos, collaborations with other creators can be one of the best ways to sort of piggyback on their exposure, both of you link to each others’ channels and you’ll get the bonus of people checking out both of your respective channels.

As soon as YouTube see’s that people are visiting a certain video or channel from another, it then promotes that video or channel more and vice versa for the other.

So if you can get together with a few other vloggers in a collective of sorts where you can promote each other across all your videos then you’ll all see the benefits of it, have a mastermind group of vloggers that you collaborate with and shoutout every so often, maybe even vlog with them and do dual vlogs etc… that will then give you all the SEO benefits and promotional benefits that YouTube will provide.

Alternate Ways To Get Exposure That Impacts SEO

While this is about YouTube and getting views for your channel and content, we’ve got to think more than just putting videos on YouTube, we now, to get the most out of YouTube need to find new ways of getting people into your “eco-system”.

A website is one way, but another way is podcasting. Podcasts are seeing a resurgence in popularity recently, they’re easy to listen to and unlike YouTube channels, they don’t need to be watched to get the information. So although podcasting might not directly influence SEO of videos, it can establish your authority within your industry or niche and thus brings people into your eco-system. Then if your podcast, for example, gets more likes and shares, Google see’s these as social signals so might boost your website or podcast more.

In Conclusion

YouTube SEO isn’t really a dark art, get up to the Intermediate level and you’ll be doing better than most other YouTuber’s.

Finding new and advanced ways to get exposure does take a lot more time than the others and it can be hard to see the benefits of them straight away or at all but just remember, it’s all one big web, it all interlinks and as long as you set a realistic goal or a funnel for people to go down then that’s what will happen, not defining a goal what you want people to do can lead to confusion among your viewers on the different platforms.

I hope you guys and girls enjoyed this series, now this one is done I’m going to focus more on the Understanding YouTube Analytics series so check back for more posts on those, the ones I’ve already done are:

I’m a Manchester based Motovlogger on YouTube, with over a decade of marketing and design experience including SEO, analytics and branding, my mission is to help out fellow YouTubers with their own YouTube channels and to help them grow as much as they can.

Learn more. Do more. Be more.

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