There’s two things that are a certain to get a reaction on your videos and those are:
- A positive emotion
- A negative emotion
These two things get more views, comments and engagement over a video that makes you think or feel nothing, it’s neither one or the other.
Don’t believe me? Here’s some examples:
Snowcat: most of his rise was because of a negative view of the road, all the red light jumpers, the bad drivers and his resulting reaction which played a massive part in it set the overall tone and feel and he grew and grew and grew. Oh and he’s not stopped and he’s still growing.
Baron Von Grumble: underlying a lot of his videos when he was growing was the moaning and ranting, passionately negative views on certain topics but also positive about some others.
LeafyIsHere: negative to the nth degree, roasting anyone and anything he can.
Good Mythical Morning: positive to the nth degree.
Keemstar: love him or hate him he puts his points across either one way or the other positive and negative.
So, if you have, lets be blunt, wishy-washy videos then you will get wishy-washy interaction. Make people feel passionate either one way or the other and you spark something in them that makes them put their point across.
The internet is full of opinionated people, you’re reading the words of one, but, if you make them feel something you’ll get them connecting and commenting with you.
Don’t be afraid to speak your mind about a certain topic or put your point across due to fear of what people will say, if you ever stop yourself making a video because you’re worried what people might say, then do the damn video… as long as you’re not racist, sexist, bigoted, homophobic or anything like that then you’re pretty much good to go.
Oh and negative is more powerful than positive. Score one for the dark side.
Peace Out And Happy Creating – 6M
I’m a Manchester based Motovlogger on YouTube, with over a decade of marketing and design experience including SEO, analytics and branding, my mission is to help out fellow YouTubers with their own YouTube channels and to help them grow as much as they can.
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