Well this is a big topic to cover in just one blog post so it might go over two or three or four but, Dave Murphy asked this on Twitter a while back:
So, for your first videos lets just imagine that before even doing them you’ve considered these points.
1. What is the goal of your channel
2. Do you know your audience
3. Do you know your strengths and weaknesses
4. Do you know how much personal information you’re willing to divulge online
Now you’ve hopefully got the answers to them and your goal will define which videos you’ll aim for in the long run. Now, a book I’m currently reading is called Primal Branding by Patrick Hanlon.
In the book he goes over the 7 core points of any brand that makes them integral to our daily lives and something we’re proud to say we’re part of and the one thing that any brand starts out with is a background. A story of how it came to be.
So to translate it to the new media age and in particular YouTube: for your first videos, concentrate on telling the audience and potential subscribers about yourself.
Why you’re on YouTube, what you plan to do, a bit about yourself and give some insight into the type of person and vlogger you are.
Once you create the backstory then you’ve taken the first step into helping someone decide whether or not you’re their type of person, as without a backstory or who/why/what you are, how can anybody relate to you?
Because being relatable is one of the core principles of getting people subscribing to you and coming back for more.
Peace out and Happy Creating – 6M
I’m a Manchester based Motovlogger on YouTube, with over a decade of marketing and design experience including SEO, analytics and branding, my mission is to help out fellow YouTubers with their own YouTube channels and to help them grow as much as they can.
Learn more. Do more. Be more.