We all know what happens, you get to the end of a video and those annoying suggestion videos pop up luring your viewer to someone else’s channel, potentially losing you a sub and more views. To prevent this, at the end of your videos I’m a firm believer in using what’s called an end card.
An end card typically lasts anywhere between 10-30 seconds and consists of 3 typical things, a subscribe button, some pictures or videos of your other content and maybe social media icons. You might have tried them before and not seen any return from them, but you should be using them and here’s why:
- YouTube as we know from the last blog post takes into account audience retention time within its algorithms to decide whether or not to show your videos to a search term
- An end card gets round the potential for the viewer to leave your channel after they’ve finished your video and they get the viewer sapping suggested videos
- Not only can you keep them watching your videos but with an easy to do CTA (call to action) such as “click here to subscribe” you give the viewer a choice and when presented with something to do a lot of people actually just click it.
So the potential to increase your sub count, view count and be noticed more by YouTube searches means that to not have even a basic end card you are, not could, you are missing out on all these benefits.
End cards can be complex and they can be complicated, in this instance use the KISS acronym. Keep It Simple Stupid. With less clutter on your card and easy to follow CTA’s your viewer is more likely to engage with it.
You can create your end card in photoshop or in your editing program but either way it’ll need to be added to your video file and rendered with the rest of it.
Once you’ve rendered your video and it’s been uploaded to YouTube you’ll need to add the annotations to it and make it interactive for your viewers. But annotations and cards are for the next blog post.
I hope you guys and girls found this informative and helpful, if you think it was then please share this blog on your social media of choice using the links at the top and if you want to offer any suggestions of your own that you use to improve your channel and exposure then feel free to leave them in the comments below.
Peace out and happy creating. – 6M
I’m a Manchester based Motovlogger on YouTube, with over a decade of marketing and design experience including SEO, analytics and branding, my mission is to help out fellow YouTubers with their own YouTube channels and to help them grow as much as they can.
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